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Priority Express Takes You Inside the Logistics Powering Professional Golf

This week, Connecticut’s golf scene takes center stage! Fresh off Bryson DeChambeau’s electrifying US Open win, all eyes turn to Cromwell for the prestigious Travelers Championship. But for those familiar with the TPC at River Highlands, a question lingers: how does this seemingly ordinary course morph into a world-class sporting spectacle? The answer lies in the invisible magic of logistics.

At Priority Express, logistics are our game. We deeply admire the incredible transformation courses across the country undergo to host these nationally televised events. Unlike self-contained stadiums for football or baseball, golf courses require a complete overhaul. The sheer volume of temporary structures and equipment dwarfs what even a major league game necessitates.

“I love golf, but as a logistics professional I also watch these tournaments with an appreciation for all of the moving pieces that go into the flawless execution of a golf tournament,” says Brendan Barry, LCB, CCS. “That’s something we’re well versed in at Priority Express.” 

A Symphony of Logistics: From Warehouses to World-Class Stages

Imagine the sheer volume of equipment and temporary structures needed to create the atmosphere of a PGA Tour event. Seating for thousands of spectators, concession stands, sponsor villages, interactive fan zones – these elements, crucial for the event’s success, all exist outside the course’s regular operations.

This is where the intricate dance of logistics begins. Each step is critical::

  • Transportation: Expertly coordinating the movement of massive quantities of materials and equipment from storage facilities to the course. All while ensuring efficient transportation with minimal disruption to local traffic and tight adherence to schedules.
  • Warehousing: Maintaining a well-organized storage infrastructure to house the vast array of temporary structures, signage, and event materials. 
  • Tracking & Delivery: Implementing a comprehensive tracking system that monitors the movement of every component, from the moment it leaves the warehouse to the moment it’s precisely placed on the course. Real-time data allows for swift adjustments and ensures nothing gets lost in the shuffle.
  • Inventory Management: Meticulously planning and managing the influx of temporary structures, supplies, and marketing materials. This ensures on-site personnel have everything they need, precisely when they need it, to create a flawless golfing experience.

 

Precision Timing: A Week-Long Orchestration

The logistical marvel behind a PGA event extends beyond mere transportation and storage. Every element – from the initial setup to the final breakdown – must occur within a strict timeframe. 

Your Event Deserves Priority Too

While your business might not face the logistical complexities of a professional golf tournament, any large-scale event requires expert coordination. Whether you’re hosting a conference, trade show, or product launch, Priority Express possesses the expertise and infrastructure to ensure your event runs smoothly and flawlessly.

We’re proud to be the logistics partner for the CT Forum’s annual speaker series, and we’re confident we can deliver the same level of success for you. Contact us today and let us transform your event from vision to reality.

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